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Road Safety Series

The creation process behind the latest road safety series for RACQ. Just a little about this series.In order to reach a wider community, RACQ wanted to turn their early primary school road safety messages into easily remembered lessons that could be accessed anywhere by teachers and parents. Based around RACQ’s education programme, we created this … Read More

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How-To Concrete Series

‘How To’ SeriesEasy Mix Project brief.As an already established brand, Easy Mix wanted to find a way to connect with their expanding DYI customer base — and not only demonstrate the effectiveness of their products to use for marketing, but to also build trust in a way that encourages loyal and returning customers. Strategy.In order … Read More

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Soft Serve Mixing Bag

Innovative Ice-CreamFrosty Boy Project brief.Frosty Boy wanted a clear but easy demonstration of how to properly prepare their new powdered mixing bag product, while also showing that when directions are followed, the product is as consistent as traditional liquid methods. Strategy.Frosty Boy wanted to use this video not just as an informative internal customer video, … Read More