Fixed-Price Packs vs. Custom Projects:
Which one is right for you?

You’ve been thinking about video for a while now. It’s one of those things that’s been sitting on the to-do list – important, but easy enough to delay while you focus on everything else. But now the timing feels right. You’ve carved out some budget, you’ve got a clear idea of what you want to say, and you’re ready to make a move.

You search for a video agency that feels right for you and your budget, and you land here to find our fixed-price video packs. They're clean, strategic, simple enough, but you're wondering whether one of these pre-built video packs will hit the mark, or if you should go the custom route and create something from scratch.

Well, good news: you’re asking the right questions. 

Think of it like a set menu at a boujee restaurant, and not like a hotdog stand. We designed our fixed-priced packs based on what businesses ask for most often – things like informative content, social reels, or bite-sized campaign content. These aren't generic options we're serving up; these are well thought out marketing investment tools designed to help grow your brand.

They have a clear set of deliverables, a set price and are a straightforward way to get great looking, effective video content without having to develop concept after concept on your own.

And while these packs are streamlined, they’re not rigid. There’s still room to shape the tone, style and messaging around your brand. It’s not about a one size fits all approach – it’s about smart frameworks that get results without dragging out timelines or inflating budgets.

If you’ve got a clear problem you’re trying to solve – like simplifying your client onboarding, getting a solid video presence on social media or creating campaign content – a pack is a great place to start.

A fixed-price pack isn't a lower quality version of the 'custom option', it's professional, polished video content within a framework – just without the endless rounds of creative development or open-ended scope. Bonus: You know exactly what you’re paying for and exactly what you’re getting.

They're especially handy if:

• You want a strong impact without blowing the budget,

• You’re time-poor and need a process that’s simple and efficient, or

• You want high production value, without reinventing the wheel.

That said, not everything fits neatly inside a pack – and that’s where custom video projects come in. Maybe you’ve got a really specific vision, or maybe you need something that’s completely unique and doesn’t exist yet.

Custom projects are built around flexibility. They allow us to dive deep into strategy sessions, detailed creative development, scripting, casting, location scouting, the works. It’s a more collaborative process, and the result is video content completely tailored to your goals.

So we'd recommend going custom if:

• You have a specific creative vision that requires a unique production,

• You’re launching something major and want a big creative push, or

• You want creative freedom to push outside the boundaries of a set structure.

Let’s be real – video's an investment. Whether it’s a fixed-price pack or a custom project, you’re spending real money. So more often than not, you'll want a clear return.

Fixed-price packs give you that clarity up front. You know exactly what you’re paying for and what you’re getting. There’s no padded costs or “oh by the way” extras tacked on at the end. They’re designed to deliver strong value without sacrificing production quality.

Custom projects are more flexible – and with that flexibility comes variability. The budget reflects the scope. More shoot days, animation, creative development and strategy work means more cost. But if your goals require that kind of build, it can be absolutely worth it.

The important part is that you’re not throwing money at shiny visuals – you’re investing in content that works hard for your business.