What Crest wanted to achieve –
Crest approached us wanting to produce a series of how-to install videos with accompanying lifestyle photography for their TV bracket wall mounting systems, primarily for their B2B marketing campaigns. However after some collaboration, we discovered we were able to produce the project in a way that also catered directly to the end-user, which would allow their new content to be used in a variety of ways, for any future marketing campings.
60 SEC COMMERCIAL
PRODUCT OVERVIEW VIDEOS
– FIXED BRACKET
– TILT BRACKET
– FULL-MOTION BRACKET
– INSTALLATION VIDEO
The production of this project –
We knew we needed to create a high-key look for the commercial aspect of this project, which quickly eats into budget, so we also needed to be smart about how we used the budget! We decided to use most of the production budget on a small experienced crew, a practical location and set design.
This combined with a well planned shot-list allowed us to capture everything we needed over the course of a single day, which meant that all content captured for the project shared a high-end commercial feel, which was a welcomed outcome from the original web-based scope of the project.