Video marketing for your school.

Goliath Productions

Project brief.

We identified a considerable lack of effective video marketing in schools across Queensland. We decided to explore that market and try to encourage schools to rethink how they advertise, emphasising the major benefits of implementing video into marketing campaigns, alongside more traditional methods.

Strategy.

To grab the attention of school marketing managers through email marketing and social media campaigns, we wanted to make this video extra punchy. It also effectively demonstrated a style of video that they themselves could implement into their own marketing campaigns to increase enrolments in schools.