'How To' Series

Easy Mix

Project brief.

As an already established brand, Easy Mix wanted to find a way to connect with their expanding DYI customer base — and not only demonstrate the effectiveness of their products to use for marketing, but to also build trust in a way that encourages loyal and returning customers.

Strategy.

In order to reach this customer base, we crafted an easy to follow along ‘how to’ series that captured the attention of the potential DYI customer. This shows that Easy Mix as a brand cares for their customers by encouraging them in their personal projects but also acts as a product sales video for website and marketing usage.

Project Client

Easy Mix

Video Solution Type

Informative / Product Advert

Approx. Project Cost

$12,500 excl. GST