What Alpha HPA wanted to achieve –

Alpha HPA approached us to create a film that would help them source funding from investors for their world first, ultra high-purity alumina production company. Being the first in the world to produce high-purity alumina using the solvent extraction method with an emphasis on environmental consciousness, meant they needed a film that really made them standout while still including all the information needed to assure investors they have nothing but success in mind! To achieve this, we decided to lean into creating stylised imagery and then use visual effects to explain the more complex aspects of their production process and the future plans of the company.

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COMPANY OVERVIEW VIDEOS
– CUSTOMER EDIT (NON-NDA)
– INVESTOR EDIT (NON-NDA)
– INVESTOR EDIT (NDA)
– 60 SEC SOCIAL MEDIA EDIT
3D FACILITY ANIMATION
PRODUCT PHOTOGRAPHY
BTS PHOTOGRAPHY
HQ THUMBNAILS

The production of this project –

Because of the huge amount of information that needed to be included, we wanted to create something that was visually striking with an enticing rhythm. This would keep viewers engaged but also show that Alpha HPA was a company determined to shake up their industry with it’s environmentally friendly high-purity alumina production.

We filmed this project over the course of four days – the interviews were filmed in two warehouse locations over two days, while the facility footage was filmed over two nights in order to control sunlight and achieve the stylised look we were after. We chose to shoot this project on ARRI Alexa cinema cameras with vintage Panavision anamorphic lenses, which gave the film another unique quality that helps set Alpha HPA apart. Finally, we worked closely with The Fly Studios, a visual effects company based in the United States, to achieve both the designs and the animations of all 3D aspects of this project – who created incredible aesthetic designs that complemented our live action footage. This project was an absolute blast because of the incredibly talented, hard working team and collaborating with a client who is passionate about both their industry and creativity!

Some BTS to satisfy your curiosity.